A ton of editorial and press coverage goes through the pipeline each day and chances are, your client may be a little too busy to track their own editorial coverage from different websites and/or[...]
Recent Posts
How to launch a new security product
Everyone appreciates the introduction of state-of-the-art, innovative products in the physical security industry. From the integrators to security trade publications, the launch of a truly new[...]
5 qualities that make a good PR professional
While in school and studying marketing as my concentration, the PR industry never occurred to me. There would be a paragraph giving a brief synopsis into the world of PR and from there the rest of[...]
Lessons I've learned in client management
There are plenty of lessons to be learned when you’re first starting out in public relations. Your job spans from content creation to media placement and learning how to manage clients. In my[...]
Time management for PR professionals
During the work week (and sometimes during the weekend), we all know there aren’t enough hours in a day to tackle every single item that may come across your email or desk. It’s important to manage[...]