Kevin Handerson

Kevin is the Vice President of Account Services at LRG Marketing Communications.
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Recent Posts

Marketing predictions for 2017

By Kevin Handerson | Categories: blog

It may soon be the season to be jolly, but I know it will also be the season for predictions.

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Embracing market fragmentation

By Kevin Handerson | Categories: blog

Despite the hopes and plans of marketers that have counted on markets coalescing and converging – presumably on their own offering – the evidence shows that the opposite normally occurs. Over time,[...]

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Noticing good marketing

By Kevin Handerson | Categories: blog

I’m a film buff, and have always been interested in the art and craft of movie-making.

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4 stages of your customer’s journey to purchasing

By Kevin Handerson | Categories: blog

Prospective customers move along a series of four steps, or stages, before making a purchase. This is true for consumers as well as B2B customers. At each stage, the nature of the information and[...]

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