It may soon be the season to be jolly, but I know it will also be the season for predictions.
Kevin Handerson
Kevin is the Vice President of Account Services at LRG Marketing Communications.
Recent Posts
Embracing market fragmentation
By
Kevin Handerson
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Categories:
blog
Despite the hopes and plans of marketers that have counted on markets coalescing and converging – presumably on their own offering – the evidence shows that the opposite normally occurs. Over time,[...]
Noticing good marketing
By
Kevin Handerson
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Categories:
blog
I’m a film buff, and have always been interested in the art and craft of movie-making.
4 stages of your customer’s journey to purchasing
By
Kevin Handerson
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Categories:
blog
Prospective customers move along a series of four steps, or stages, before making a purchase. This is true for consumers as well as B2B customers. At each stage, the nature of the information and[...]