The inbound approach to trade shows

By LRG Marketing | Categories: Inbound Marketing, Trade Shows

Trade shows are one of the most important aspects of generating new business for the physical security industry, yet many companies lack the proper approach to these shows and end up wasting[...]

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How to maximize trade shows for sales leads

By LRG Marketing | Categories: Inbound Marketing, Lead Generation, Trade Shows

Trade shows are the biggest investment from both a time and money perspective in the physical security industry. They are one of the rare opportunities manufacturers have to connect with[...]

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How to segment your email database

By LRG Marketing | Categories: Email Marketing

As brands start to embrace inbound marketing programs, one of the biggest challenges many face is dealing with an email database which is not properly set up. One of the fundamental principles of[...]

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Why You Still Need Traditional PR in the Age of Social Media

By LRG Marketing | Categories: Public Relations, Social Media

There is the misconception by some marketers that traditional PR is dead. For some time, I bought into that idea – despite traditional PR being how I’ve made my living since 2002 and still is as I[...]

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5 elements of a strong B2B inbound marketing program

By LRG Marketing | Categories: B2B

As marketers look forward to 2017, many B2B marketers are considering using inbound marketing to reach their business objectives. With a longer sales cycle and unlimited options, brands are[...]

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3 big takeaways from INBOUND 2016

By LRG Marketing | Categories: blog

I attended HubSpot’s Inbound marketing conference for the first time this month, and I’m glad I did (and not only because I finally got to try New Haven pizza—er, “apizza”—on the drive back to NY).

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