Why You Still Need Traditional PR in the Age of Social Media

There is the misconception by some marketers that traditional PR is dead. For some time, I bought into that idea – despite traditional PR being how I’ve made my living since 2002 and still is as I[...]

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5 elements of a strong B2B inbound marketing program

By Adam Miller | Categories: B2B

As marketers look forward to 2017, many B2B marketers are considering using inbound marketing to reach their business objectives. With a longer sales cycle and unlimited options, brands are[...]

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3 big takeaways from INBOUND 2016

By Luke Krawec | Categories: blog

I attended HubSpot’s Inbound marketing conference for the first time this month, and I’m glad I did (and not only because I finally got to try New Haven pizza—er, “apizza”—on the drive back to NY).

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Marketing predictions for 2017

By Kevin Handerson | Categories: blog

It may soon be the season to be jolly, but I know it will also be the season for predictions.

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Create your own active movement workplace

By Keith Kanestrin | Categories: blog

If you’re like me, you spend the majority of your day sitting in an office chair. Think about it. How often do you get up and leave the confines of your computer/desk in a typical work day?  I bet[...]

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The B2B digital marketer’s guide to publishing

By Adam Miller | Categories: B2B

Before the advent of digital marketing, bylines used to be the only way a B2B executive could receive exposure as a thought leader with potential prospects and customers. This made traditional[...]

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