A client just sent us information on an “exclusive opportunity” for an event being put on by a “value transformation company” and targeted to their industry. As soon as I saw it I started shaking my[...]

You’ve seen it a hundred times – the cheerful sign, prominently displayed. It might be in a restaurant, a clothing store or a gym, or on a website. There’s the familiar thumbs-up and the text “Like[...]

The other day at a meeting with one of our business-to-business brands, I raised the topic of social media. When I suggested that there could be some value in it for their company, the CEO disagreed.

C’mon marketers. How about you impress us by doing the right thing for no other reason than that? Some companies do, and it hasn’t seemed to destroy their business model or hurt their sales. On the[...]

When marketers talk about the different types of media, typically you’ll hear about three forms: owned, earned and paid. Owned media is controlled and managed by the marketer and includes your[...]

I was pretty excited the day my Twitter account went over a hundred followers. I’d been building it for awhile, tweeting what I hoped was quality content, engaging with others, retweeting good stuff[...]