Looking at your email database after a trade show can sometimes feel as daunting as going through your garage. You know there’s something useful there, but it can often be cumbersome to find.
Embracing market fragmentation
Despite the hopes and plans of marketers that have counted on markets coalescing and converging – presumably on their own offering – the evidence shows that the opposite normally occurs. Over time,[...]
Is my data protected?
It’s a question you should be asking yourself. And I’m not just talking about small to medium businesses (SMB’s) but individuals too. Unfortunately, many companies and individuals don’t take the time[...]
Tips for building a media list
Creating a media list is a fundamental part of running an effective PR campaign. You need to know who your new client wants to reach, which can be very general (real estate) or very specific[...]
5 places to find creative inspiration
Sometimes you are working on a project and the creative juices are flowing and other times you hit a creative wall. Hitting that wall can hurt when a deadline is coming up and someone is expecting[...]
3 overlooked fundamentals of marketing in the age of new media
Recently we were sitting in a prospective client’s office, trying to explain how search and social media integrate with a content marketing program. While they were generally open to the concept,[...]