Some of the most exciting campaigns happening right now are in the business-to-business world. Expect this to accelerate in 2016 as B2Bs become even more immersed in the digital realm – while tapping[...]
Tips for efficient client/agency communication
I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to send[...]
Should you ditch the data and follow your instincts?
It’s not news that marketers have access to a wealth of data today. More than ever, in fact. And with every new platform throwing off daily analytics reports that can be parsed a hundred ways, the[...]
Blow a “KISS” to your design: 10 steps to “Keep it Simple Stupid (…or Straightforward...or Smart)”
It’s easy to create busy, confusing designs. Simple is hard. The things we create and visualize are products of our mind. How we think impacts how our designs look, feel and function.
Small Acts of Kindness: The gifts that keep on giving
The holidays are “the most wonderful time of year,” where we find ourselves busy with planning, cooking, shopping, decorating and many other happy activities aimed to create joy in our lives and the[...]
5 Things Communications Professionals Can Learn From Harry Potter
As a young professional in my early 20’s, I’m sure you’re not surprised to hear that Harry Potter has been a big (read: monumental) part of my life. Harry Potter and the world J.K Rowling created[...]
Paid Social and its Impact on B2B Brands
Ever since Facebook announced it was changing its algorithm, better known as EdgeRank, to make it more difficult for brands to achieve organic reach, paid social has stepped onto the scene in a big[...]