There is the misconception by some marketers that traditional PR is dead. For some time, I bought into that idea – despite traditional PR being how I’ve made my living since 2002 and still is as I[...]
Why You Still Need Traditional PR in the Age of Social Media
Advice for making the most of your public relations internship
Sorry to be the bearer of bad news, but you can’t expect to get a job out of college on your “Theory of Public Relations” class alone. Internships provide – if you’re willing to work for it –[...]
5 qualities that make a good PR professional
While in school and studying marketing as my concentration, the PR industry never occurred to me. There would be a paragraph giving a brief synopsis into the world of PR and from there the rest of[...]
Time management for PR professionals
During the work week (and sometimes during the weekend), we all know there aren’t enough hours in a day to tackle every single item that may come across your email or desk. It’s important to manage[...]
Tips for efficient client/agency communication
I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to send[...]