C’mon marketers. How about you impress us by doing the right thing for no other reason than that? Some companies do, and it hasn’t seemed to destroy their business model or hurt their sales. On the[...]

When marketers talk about the different types of media, typically you’ll hear about three forms: owned, earned and paid. Owned media is controlled and managed by the marketer and includes your[...]

I was pretty excited the day my Twitter account went over a hundred followers. I’d been building it for awhile, tweeting what I hoped was quality content, engaging with others, retweeting good stuff[...]

The relationship between client and agency is like any other relationship in our lives – it takes good communication, trust and a certain degree of enjoying each other’s company and conversation[...]

Snail mail seems so last century. Once email came along – faster, easier and cheaper – post offices began closing one by one and street mailboxes disappeared along with postal employees.

I am the world’s biggest evangelist for my insurance company. Every chance I get, I tell people how great they are. It’s the kind of fantastic word-of-mouth that every company dreams of. So what did[...]