The perils of projection

By Diana Wolff | Categories: blog

How many times have you heard a client or a colleague say, “No one reads print anymore” or “No one is doing B-to-B business on Twitter” – or in fact anything beginning with the words “No one”?

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Catnip for introverts

By Diana Wolff | Categories: blog

If you love social media, you might just be an introvert.

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One weird trick to get a flat stomach!

By Diana Wolff | Categories: blog

Have you noticed that ad headlines have entered an alternate universe of weird tricks and miraculous outcomes?

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Trade show euphoria and how I learned to love Las Vegas

By Diana Wolff | Categories: blog

Doesn’t everyone love Las Vegas? It’s been the subject of countless TV shows, movies, songs and stories. It even has its own mythology – what happens there, stays there, even if the slogan went out[...]

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Three cheers for small clients

By Diana Wolff | Categories: blog

It’s easy to love our big clients – the ones who make up the lion’s share of billing with the largest budgets. We can do great work for them, and a lot of it, which keeps the creative wheels turning[...]

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Your clients aren’t stupid

By Diana Wolff | Categories: blog

An agency type I once knew used to rail against what he claimed were “stupid clients” – a phrase which largely translated to “people who don’t agree with my ideas”.

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