How many times have you heard a client or a colleague say, “No one reads print anymore” or “No one is doing B-to-B business on Twitter” – or in fact anything beginning with the words “No one”?
Catnip for introverts
By
Diana Wolff
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Categories:
blog
If you love social media, you might just be an introvert.
One weird trick to get a flat stomach!
By
Diana Wolff
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Categories:
blog
Have you noticed that ad headlines have entered an alternate universe of weird tricks and miraculous outcomes?
Trade show euphoria and how I learned to love Las Vegas
By
Diana Wolff
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Categories:
blog
Doesn’t everyone love Las Vegas? It’s been the subject of countless TV shows, movies, songs and stories. It even has its own mythology – what happens there, stays there, even if the slogan went out[...]
Three cheers for small clients
By
Diana Wolff
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Categories:
blog
It’s easy to love our big clients – the ones who make up the lion’s share of billing with the largest budgets. We can do great work for them, and a lot of it, which keeps the creative wheels turning[...]
Your clients aren’t stupid
By
Diana Wolff
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Categories:
blog
An agency type I once knew used to rail against what he claimed were “stupid clients” – a phrase which largely translated to “people who don’t agree with my ideas”.