Creating a media list is a fundamental part of running an effective PR campaign. You need to know who your new client wants to reach, which can be very general (real estate) or very specific[...]

Sometimes you are working on a project and the creative juices are flowing and other times you hit a creative wall. Hitting that wall can hurt when a deadline is coming up and someone is expecting[...]

Recently we were sitting in a prospective client’s office, trying to explain how search and social media integrate with a content marketing program. While they were generally open to the concept,[...]

When blogging first started, you’d have been hard-pressed to find anyone who imagined B2B brands would one day use this as a strategy to build leads. However, that is exactly the function of B2B[...]

Worrying about what to wear seems like a concern we should have left behind in high school. But the truth is, many professional women in all stages of life ask themselves, “What am I going to wear?”[...]

If you work in cybersecurity, you might notice it’s tough raising awareness for your brand in the media. With so many providers offering similar solutions, it’s often difficult to create media[...]