Metrics seem to run every aspect of our lives. I’m sure there’s a metric for that statement. But what do metrics even mean? The sheer amount of information and pressure behind the word ‘metric’[...]
What you need to know about infographics in 2016
With the tsunami of information that hits us every day, infographics – simple picture “stories,” which are quick and easy to understand – become lifesavers. They help us organize, collate and curate[...]
How to utilize email marketing after a trade show
Looking at your email database after a trade show can sometimes feel as daunting as going through your garage. You know there’s something useful there, but it can often be cumbersome to find.
Embracing market fragmentation
Despite the hopes and plans of marketers that have counted on markets coalescing and converging – presumably on their own offering – the evidence shows that the opposite normally occurs. Over time,[...]
Is my data protected?
It’s a question you should be asking yourself. And I’m not just talking about small to medium businesses (SMB’s) but individuals too. Unfortunately, many companies and individuals don’t take the time[...]
Tips for building a media list
Creating a media list is a fundamental part of running an effective PR campaign. You need to know who your new client wants to reach, which can be very general (real estate) or very specific[...]