---
title: LRG Marketing Insights (3)
description: (3)
---

[![LRG Marketing](https://insights.lrgmarketing.com/hs-fs/hubfs/LRGMarketing-Oct2016/Image/LRG_MEDIAMAX_LOGO_100px-01-01.png?width=207&height=109&name=LRG_MEDIAMAX_LOGO_100px-01-01.png "LRG Marketing")](http://lrgmarketing.com/) [![LRG Marketing](https://insights.lrgmarketing.com/hs-fs/hubfs/LRGMarketing-Oct2016/Image/LRG_logo.png?width=155&height=55&name=LRG_logo.png "LRG Marketing")](http://lrgmarketing.com/) [![LRG Marketing](https://insights.lrgmarketing.com/hs-fs/hubfs/LRGMarketing-Oct2016/Image/LRG_MEDIAMAX_LOGO_RETNA-1.png?width=207&height=109&name=LRG_MEDIAMAX_LOGO_RETNA-1.png "LRG Marketing")](http://lrgmarketing.com/)

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[![](https://insights.lrgmarketing.com/hubfs/Featured%20Blog%20Images/AdobeStock_70821493.jpeg)](https://insights.lrgmarketing.com/blog/design/why-growth-driven-design-is-better-than-traditional-web-design)

## [Why Growth-Driven Design is better than traditional web design](https://insights.lrgmarketing.com/blog/design/why-growth-driven-design-is-better-than-traditional-web-design)

 By LRG Marketing |  Categories: [Design](https://insights.lrgmarketing.com/blog/topic/design)

As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program.

[Read More](https://insights.lrgmarketing.com/blog/design/why-growth-driven-design-is-better-than-traditional-web-design)

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[![](https://insights.lrgmarketing.com/hubfs/Featured%20Blog%20Images/AdobeStock_97753309.jpeg)](https://insights.lrgmarketing.com/blog/the-ins-and-outs-of-a-coverage-report)

## [The ins and outs of a coverage report](https://insights.lrgmarketing.com/blog/the-ins-and-outs-of-a-coverage-report)

 By LRG Marketing |  Categories: [blog](https://insights.lrgmarketing.com/blog/topic/blog)

A ton of editorial and press coverage goes through the pipeline each day and chances are, your client may be a little too busy to track their own editorial coverage from different websites and/or\[...\]

[Read More](https://insights.lrgmarketing.com/blog/the-ins-and-outs-of-a-coverage-report)

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[![](https://insights.lrgmarketing.com/hubfs/Featured%20Blog%20Images/AdobeStock_30498382.jpeg)](https://insights.lrgmarketing.com/blog/you-care-about-your-metrics-why)

## [You care about your metrics. Why?](https://insights.lrgmarketing.com/blog/you-care-about-your-metrics-why)

 By Nicole Milillo |  Categories: [blog](https://insights.lrgmarketing.com/blog/topic/blog)

Metrics seem to run every aspect of our lives. I’m sure there’s a metric for that statement. But what do metrics even mean? The sheer amount of information and pressure behind the word ‘metric’\[...\]

[Read More](https://insights.lrgmarketing.com/blog/you-care-about-your-metrics-why)

[0](https://insights.lrgmarketing.com/blog/you-care-about-your-metrics-why#comments-listing)

[![](https://insights.lrgmarketing.com/hubfs/Featured%20Blog%20Images/AdobeStock_85097319.jpeg)](https://insights.lrgmarketing.com/blog/how-to-utilize-email-marketing-after-a-trade-show)

## [How to utilize email marketing after a trade show](https://insights.lrgmarketing.com/blog/how-to-utilize-email-marketing-after-a-trade-show)

 By LRG Marketing |  Categories: [blog](https://insights.lrgmarketing.com/blog/topic/blog)

Looking at your email database after a trade show can sometimes feel as daunting as going through your garage. You know there’s something useful there, but it can often be cumbersome to find.

[Read More](https://insights.lrgmarketing.com/blog/how-to-utilize-email-marketing-after-a-trade-show)

[0](https://insights.lrgmarketing.com/blog/how-to-utilize-email-marketing-after-a-trade-show#comments-listing)

[![](https://insights.lrgmarketing.com/hubfs/Featured%20Blog%20Images/AdobeStock_50208645.jpeg)](https://insights.lrgmarketing.com/blog/embracing-market-fragmentation)

## [Embracing market fragmentation](https://insights.lrgmarketing.com/blog/embracing-market-fragmentation)

 By Kevin Handerson |  Categories: [blog](https://insights.lrgmarketing.com/blog/topic/blog)

Despite the hopes and plans of marketers that have counted on markets coalescing and converging – presumably on their own offering – the evidence shows that the opposite normally occurs. Over time,\[...\]

[Read More](https://insights.lrgmarketing.com/blog/embracing-market-fragmentation)

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[![](https://insights.lrgmarketing.com/hubfs/Featured%20Blog%20Images/AdobeStock_64117399.jpeg)](https://insights.lrgmarketing.com/blog/is-my-data-protected)

## [Is my data protected?](https://insights.lrgmarketing.com/blog/is-my-data-protected)

 By Keith Kanestrin |  Categories: [blog](https://insights.lrgmarketing.com/blog/topic/blog)

It’s a question you should be asking yourself. And I’m not just talking about small to medium businesses (SMB’s) but individuals too. Unfortunately, many companies and individuals don’t take the time\[...\]

[Read More](https://insights.lrgmarketing.com/blog/is-my-data-protected)

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