As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program.

A ton of editorial and press coverage goes through the pipeline each day and chances are, your client may be a little too busy to track their own editorial coverage from different websites and/or[...]

Metrics seem to run every aspect of our lives. I’m sure there’s a metric for that statement. But what do metrics even mean? The sheer amount of information and pressure behind the word ‘metric’[...]

Looking at your email database after a trade show can sometimes feel as daunting as going through your garage. You know there’s something useful there, but it can often be cumbersome to find.

Despite the hopes and plans of marketers that have counted on markets coalescing and converging – presumably on their own offering – the evidence shows that the opposite normally occurs. Over time,[...]

It’s a question you should be asking yourself. And I’m not just talking about small to medium businesses (SMB’s) but individuals too. Unfortunately, many companies and individuals don’t take the time[...]