Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met[...]
Keeping up with the Joneses
Everyone has had a time in their life where they’ve needed something. Remember Sea Monkeys? I couldn’t understand why my mom wouldn’t buy them for me along with the spinning wheel for the little guys[...]
The history of LRG Marketing Communications
LRG Marketing Communications has a long history dating all the way back to 1972. As someone who’s been here for the last 27 years, I’ve watched the agency evolve with technology, from print[...]
Noticing good marketing
I’m a film buff, and have always been interested in the art and craft of movie-making.
Why consultative selling is prevailing over traditional sales
Remember how it was before caller ID and Do Not Call lists existed? Odds are you were cold called at least once every night during dinner about a product or service you had no interest in. Usually,[...]
Why you should use a creative brief to build your marketing campaign
We’ve all been there before. You envision a fantastic marketing campaign with amazing results and get your team excited about the possibilities of your plan.