Why brands are failing to re-brand effectively

By LRG Marketing | Categories: blog, Design

Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met[...]

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Keeping up with the Joneses

By Nicole Milillo | Categories: blog

Everyone has had a time in their life where they’ve needed something. Remember Sea Monkeys? I couldn’t understand why my mom wouldn’t buy them for me along with the spinning wheel for the little guys[...]

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The history of LRG Marketing Communications

By Vince Galdi | Categories: blog

LRG Marketing Communications has a long history dating all the way back to 1972. As someone who’s been here for the last 27 years, I’ve watched the agency evolve with technology, from print[...]

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Noticing good marketing

By Kevin Handerson | Categories: blog

I’m a film buff, and have always been interested in the art and craft of movie-making.

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Why consultative selling is prevailing over traditional sales

By LRG Marketing | Categories: blog

Remember how it was before caller ID and Do Not Call lists existed? Odds are you were cold called at least once every night during dinner about a product or service you had no interest in. Usually,[...]

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Why you should use a creative brief to build your marketing campaign

By LRG Marketing | Categories: blog

We’ve all been there before. You envision a fantastic marketing campaign with amazing results and get your team excited about the possibilities of your plan.

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