It’s a common question; can I afford to donate my money or time to a charity or non-profit organization?
Advice for making the most of your public relations internship
Sorry to be the bearer of bad news, but you can’t expect to get a job out of college on your “Theory of Public Relations” class alone. Internships provide – if you’re willing to work for it –[...]
Do designers need to learn code?
Many of my design friends are noticing that their counterparts in tech are going into coding school or teaching themselves front-end development. As a result, some are wondering if they should also[...]
What ‘Outliers’ teaches us about marketing
If you’ve ever tried to pick up a skill such as learning an instrument, playing a sport or learning to code, you likely understand the importance of practice. However the publication of the book [...]
5 qualities that make a good PR professional
While in school and studying marketing as my concentration, the PR industry never occurred to me. There would be a paragraph giving a brief synopsis into the world of PR and from there the rest of[...]
Why brands are failing to re-brand effectively
Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met[...]