As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program.
What you need to know about infographics in 2016
With the tsunami of information that hits us every day, infographics – simple picture “stories,” which are quick and easy to understand – become lifesavers. They help us organize, collate and curate[...]
Top 5 creative trends for now and tomorrow
Do you wonder what makes one ad look modern, cool and contemporary while another looks stale, dated and even boring? Choices made by designers can make or break your marketing and advertising[...]
Do designers need to learn code?
Many of my design friends are noticing that their counterparts in tech are going into coding school or teaching themselves front-end development. As a result, some are wondering if they should also[...]
Why brands are failing to re-brand effectively
Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met[...]
Is it time to rebrand? 10 points to consider…
Making this important decision may require a combination of research and instinct. Generally, the decision should not follow a whim. There are reasonable considerations in favor of and against[...]