As marketers become more metrics-driven, it’s now possible to measure the results of nearly every strategy or tactic within an integrated marketing program.

Do you wonder what makes one ad look modern, cool and contemporary while another looks stale, dated and even boring? Choices made by designers can make or break your marketing and advertising[...]

Many of my design friends are noticing that their counterparts in tech are going into coding school or teaching themselves front-end development. As a result, some are wondering if they should also[...]

Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met[...]

Making this important decision may require a combination of research and instinct. Generally, the decision should not follow a whim. There are reasonable considerations in favor of and against[...]

Over the last several years, responsive design has made its way into being the most popular type of design used to build websites. It’s the reformatting of images and text on a website, making it[...]