As marketers look forward to 2017, many B2B marketers are considering using inbound marketing to reach their business objectives. With a longer sales cycle and unlimited options, brands are planning[...]
The B2B digital marketer’s guide to publishing
Before the advent of digital marketing, bylines used to be the only way a B2B executive could receive exposure as a thought leader with potential prospects and customers. This made traditional public[...]
5 elements of a good landing page (and one to avoid)
Ever since B2B marketing entered the online world, attracting web visitors has been a valid performance metric to measure a campaign’s success. Yet as marketing strategies have shifted to adjusting[...]
LRG Marketing's Integrated Marketing Blueprint
Earlier this week, we released our Integrated Marketing Blueprint for everyone to download. We introduced it to our clients earlier this year and it’s helped them align their business objectives with[...]
Why B2B execs should publish on LinkedIn
Nearly two years ago, LinkedIn announced the ability for the general public to publish on its platform. Before this announcement, it reserved the platform for a hand-picked group of 150 influencers,[...]
3 tips on writing B2B email marketing copy
If you’ve ever struggled with writing email marketing copy, you’ve probably come across some of the many articles on the topic online. Many address subject line length, CTA button design, and other[...]