Today is the start of the National Retail Federation’s Annual Convention & Expo, inarguably the largest and most influential show for the retail industry of the year. According to NRF, 89 percent of[...]
3 B2B New York start-ups killing it on social
The New York tech start-up scene made a big splash in 2015. Starting with the emergence of WeWork as one of the first New York “Unicorns” (the name given to start-ups with a least a $1 billion[...]
Tips for efficient client/agency communication
I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to send[...]
Paid Social and its Impact on B2B Brands
Ever since Facebook announced it was changing its algorithm, better known as EdgeRank, to make it more difficult for brands to achieve organic reach, paid social has stepped onto the scene in a big[...]
The Agency/Client Relationship: Four Simple Ways that Marketing Professionals on the Agency Side Can Build and Maintain Strong Client Partnerships
The relationship between client and agency is like any other relationship in our lives – it takes good communication, trust and a certain degree of enjoying each other’s company and conversation[...]