If you’ve ever struggled with writing email marketing copy, you’ve probably come across some of the many articles on the topic online. Many address subject line length, CTA button design, and other[...]

Today is the start of the National Retail Federation’s Annual Convention & Expo, inarguably the largest and most influential show for the retail industry of the year. According to NRF, 89 percent of[...]

The New York tech start-up scene made a big splash in 2015. Starting with the emergence of WeWork as one of the first New York “Unicorns” (the name given to start-ups with a least a $1 billion[...]

Some of the most exciting campaigns happening right now are in the business-to-business world. Expect this to accelerate in 2016 as B2Bs become even more immersed in the digital realm – while tapping[...]

I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to send[...]

Ever since Facebook announced it was changing its algorithm, better known as EdgeRank, to make it more difficult for brands to achieve organic reach, paid social has stepped onto the scene in a big[...]