Why You Still Need Traditional PR in the Age of Social Media

There is the misconception by some marketers that traditional PR is dead. For some time, I bought into that idea – despite traditional PR being how I’ve made my living since 2002 and still is as I[...]

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Advice for making the most of your public relations internship

By Emily Boucher | Categories: Public Relations

Sorry to be the bearer of bad news, but you can’t expect to get a job out of college on your “Theory of Public Relations” class alone. Internships provide – if you’re willing to work for it –[...]

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5 qualities that make a good PR professional

By Jenelle Thomas | Categories: Public Relations

While in school and studying marketing as my concentration, the PR industry never occurred to me. There would be a paragraph giving a brief synopsis into the world of PR and from there the rest of[...]

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Lessons I've learned in client management

There are plenty of lessons to be learned when you’re first starting out in public relations. Your job spans from content creation to media placement and learning how to manage clients. In my[...]

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Time management for PR professionals

During the work week (and sometimes during the weekend), we all know there aren’t enough hours in a day to tackle every single item that may come across your email or desk. It’s important to[...]

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Tips for efficient client/agency communication

By Sara Chaput | Categories: B2B, blog, Public Relations

I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to[...]

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