How to use LinkedIn to attract prospects

Today’s B2B customers look a lot like B2C consumers. Prospects are spending more time on purchase decisions, with more options to choose from than ever before. They only want to see messaging[...]

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Why You Still Need Traditional PR in the Age of Social Media

There is the misconception by some marketers that traditional PR is dead. For some time, I bought into that idea – despite traditional PR being how I’ve made my living since 2002 and still is as I[...]

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