Most people think they are strong communicators. They say to themselves, “I have face-to-face discussions with my customers all the time.” Then after thinking about it, they realize they actually[...]
Capitalizing on the power of thought leadership marketing
What is the real definition of a thought leader?
Time management for PR professionals
During the work week (and sometimes during the weekend), we all know there aren’t enough hours in a day to tackle every single item that may come across your email or desk. It’s important to manage[...]
5 social media mistakes B2B brands make at trade shows
Today is the start of the National Retail Federation’s Annual Convention & Expo, inarguably the largest and most influential show for the retail industry of the year. According to NRF, 89 percent of[...]
The omni-channel integrated marketing imperative
When LRG Marketing Communications was founded 27 years ago, the marketing landscape looked far different than it does now. More specifically, B2B marketing was pretty straightforward as companies[...]
7 basic rules for a rookie designer
In order to design effectively you have to understand the fundamentals of design. That way, when you break a few rules you can break them the right way.
3 B2B New York start-ups killing it on social
The New York tech start-up scene made a big splash in 2015. Starting with the emergence of WeWork as one of the first New York “Unicorns” (the name given to start-ups with a least a $1 billion[...]
How research can save your business
Have you ever been truly excited to begin a project? You strive for perfection, yet there is some unexplained need for instant gratification. The marketing and advertising world is full of this[...]