When LRG Marketing Communications was founded 27 years ago, the marketing landscape looked far different than it does now. More specifically, B2B marketing was pretty straightforward as companies[...]
7 basic rules for a rookie designer
In order to design effectively you have to understand the fundamentals of design. That way, when you break a few rules you can break them the right way.
3 B2B New York start-ups killing it on social
The New York tech start-up scene made a big splash in 2015. Starting with the emergence of WeWork as one of the first New York “Unicorns” (the name given to start-ups with a least a $1 billion[...]
How research can save your business
Have you ever been truly excited to begin a project? You strive for perfection, yet there is some unexplained need for instant gratification. The marketing and advertising world is full of this[...]
Tips for efficient client/agency communication
I love someecards.com. It’s a humor blog that creates electronic greeting card images for events like birthdays, holidays, and of course workplace scenarios. I often find images on their site to send[...]
Should you ditch the data and follow your instincts?
It’s not news that marketers have access to a wealth of data today. More than ever, in fact. And with every new platform throwing off daily analytics reports that can be parsed a hundred ways, the[...]