If you’ve ever tried to pick up a skill such as learning an instrument, playing a sport or learning to code, you likely understand the importance of practice. However the publication of the book [...]
5 qualities that make a good PR professional
While in school and studying marketing as my concentration, the PR industry never occurred to me. There would be a paragraph giving a brief synopsis into the world of PR and from there the rest of[...]
Why brands are failing to re-brand effectively
Over the last few years, a number of brands have launched new looks and new logos. Some of these were successful – but others, even some developed over months and for millions of dollars, were met[...]
Keeping up with the Joneses
Everyone has had a time in their life where they’ve needed something. Remember Sea Monkeys? I couldn’t understand why my mom wouldn’t buy them for me along with the spinning wheel for the little guys[...]
The history of LRG Marketing Communications
LRG Marketing Communications has a long history dating all the way back to 1972. As someone who’s been here for the last 27 years, I’ve watched the agency evolve with technology, from print[...]
Noticing good marketing
I’m a film buff, and have always been interested in the art and craft of movie-making.