If you work in cybersecurity, you might notice it’s tough raising awareness for your brand in the media. With so many providers offering similar solutions, it’s often difficult to create media[...]
Creating news as a cybersecurity firm, even when it’s not about you
How to launch a new security product
Everyone appreciates the introduction of state-of-the-art, innovative products in the physical security industry. From the integrators to security trade publications, the launch of a truly new[...]
Home is wherever I am
One day I walked into the office, placed my bag inside my cabinet and took a step back. I had never realized my space was almost completely bare aside from my computer, bamboo plant and a mini Aflac[...]
3 simple ways to make your workday more enjoyable
So the boss nixed your request for a soft-serve ice cream machine. Your suggestion for a Segway polo team at the office probably isn’t happening either. So what else can you do to spice up the[...]
How to keep email from turning toxic
Ever since the Blackberry days where we received the ability to check email 24/7 a lot of us developed an addiction to checking email. While the ability to check email whenever we want has its[...]
Why cybersecurity should go beyond reality for content marketing
Earlier this year, I attended the RSA Conference on behalf of a client, and met with a number of established and emerging cybersecurity companies to see how they differentiate and position themselves[...]
Top 5 creative trends for now and tomorrow
Do you wonder what makes one ad look modern, cool and contemporary while another looks stale, dated and even boring? Choices made by designers can make or break your marketing and advertising[...]